International Design Firm IDEO to Participate at SWEDU Oakland


International design firm, IDEO is excited to join SWEDU Oakland on Saturday the 13th. We are joining to ask for your help in evaluating a new online tool designed specifically to help edtech entrepreneurs.

The tool we are creating will help edtech entrepreneurs develop new products that align more closely to education needs. The tool is intended to tell stories, through data and narrative, of user needs within the education system – students, teachers, and administrators – so entrepreneurs will be better informed in what opportunities to pursue. SWEDU is a unique event where early stage entrepreneurs, like yourself, are thinking of new products to advance the education landscape.

This is a great moment for our team to evaluate what answers entrepreneurs are craving and what information would help guide their decisions. IDEO plans on running a few intimate interviews to gain insight on some of our early designs and concepts. This is an important step for us to create a tool that will be a powerful resource for entrepreneurs in the edtech space.

If you are unfamiliar about IDEO, we identify new ways to serve and support people by uncovering latent needs, behaviors, and desires. We do this through a method of Design Thinking.

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.

In Education, we recently have used this approach to design a school system from the ground up  in Peru, create a design thinking for educators toolkit and help the San Francisco Unified School District Redesign its Food System.

We look forward to meeting you all at SWEDU Oakland, and hope a few of you can participate in feedback session.

See you soon,


Editor’s note: This post was written by Robyn Alley, IDEO Interaction Design Lead.