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5000 MacArthur Blvd, Oakland, CA 94613


Startup Weekend EDU Oakland:
tech + community = endless opportunities

brought to you by Mills College School of Education
The Lorry I. Lokey Graduate School of Business

 SWEDU Oakland hosted by the Mills College School of Education and The Lorry I. Lokey Graduate School of Business seeks to bring youth voices and educator experiences front and center. These groups are in the best position to both name and design the solutions for education’s most critical challenges.

 Our event transcends the traditional Startup Weekend style; we will focus on bridging the entrepreneurial startup spirit with youth and educator informed issues. Through design thinking, innovative business strategies, relentless hacking and designing, this weekend will produce new ventures that are poised to create high caliber outcomes for Bay Area students and schools.

 Groups will work together over 54 hours to create a tech tool that addresses a concern either in a school or in a student’s community. Ventures can range from a mobile app for students, a gaming console app, to a variety of online learning tools!

 We believe that a wide range of diverse perspectives, backgrounds, passion, talents, technical knowledge and skills are needed to create ventures that have the highest potential for lasting impact.

 We are looking for:

 Youth Innovators: 9-12 grade bay area students interested in hacking, UX/UI design, business, social justice and collaborating on an unique solution to a challenge they’re facing

Teachers: Instructional leaders in the classroom working in Bay Area Public schools- this category is essential to a successful SWEDU!

Educators: Community Organizers, District Administrators, Education Non-Profit Leaders and Professionals working in the school wrap-around services space

Champions: Individuals who will keep student voice and perspective on the top of their and the group’s mind- this could be a parent/relative, youth development professional or others who work closely with youth and are interested in collaborating with and supporting students on a team

Developers: Mobile App Developers (IOS, IOS SDK, Android) Programmers (JAVA, Objective C, CSS3, etc.) Web developers (front end and back end)

Designers: UX/UI designers (Adobe Suite Applications, Axure, iRise, Omnigraffle, etc.)

Entrepreneurs: Innovators, Thinkers, Business Strategists, Marketers, Finance Gurus, Project Managers, Philanthropists


SWEDU is 54 hours of DOING: pitching ideas Friday night, forming rockstar teams, building a revenue model, coding, designing, conducting market research and polishing that final presentation! This weekend provides a unique experiential learning opportunity for participants to collaborate and iterate their ideas with passionate individuals who have a wide range of backgrounds, perspectives and skills. Local movers and shakers working in this unique intersection of education, innovation and business will be on-hand to coach and meet one-on-one with SWEDU teams and participants as well! Because SWEDU attracts smart, dedicated and creative dreamers and do-ers who are committed to innovation in education, participants will establish meaningful relationships and perhaps meet their future co-founder or end the weekend with a job offer!

The 54th hour

 What happens when you create a space for technology innovations and community based wisdom to come together for the purpose of solving the pressing issues that exist in our schools? The possibilities are endless!

At SWEDU Oakland’s 54th hour, teams will pitch their ideas for a tech tool that addresses a concern either in a school or in a student’s community. Teams will pitch in front of experienced professionals, with vested interests and proven results in their community and field. Ventures can range from a mobile app, a gaming console app, to online learning tools! Again, with startup weekenders, the ideas and possibilities are infinite!

 Ever wondered what it takes to be an entrepreneur?

The professional and personal challenges, the high and lows, the failures and the successes?

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs, with events in over 100 countries and 580 cities around the world.

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend Organizers and Facilitators can be found on every corner of the globe. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!



Sep 12
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Sep 13
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Sep 14
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Coaches arrive… ASK QUESTIONS
  • Gut check. Start prepping for presentations
  • Dinner
  • Judging & awards
  • Wrapup
  • Go home!
Lead Sponsors
Platinum Sponsors


Gold Sponsors
Non-Profit Sponsors
Community Partners

Sam Chaudhary

Cofounder and CEO, ClassDojo

Sam is the co-founder and CEO of ClassDojo. Sam holds a Double First-class degree in economics from the University of Cambridge, and taught high school after graduating. He subsequently worked in the education arm of McKinsey & Company in London. Sam co-founded ClassDojo in 2011 to help teachers, parents and students improve classroom behavior and build positive learning habits and character strengths. ClassDojo is known as one of the world’s fastest-growing education technology companies, with over 2 million teachers signed up across 180 countries.

Greg Klein

Senior Director, Innovation and Learning, Rogers Family Foundation

Greg joined the Rogers Family Foundation in June 2012. He is on the ground, supporting principals, teachers and students at eight Oakland public schools as they make their transitions to blended classrooms. Prior to RFF, Greg helped launch Downtown College Prep's new Alum Rock campus, developing an innovative Learning Lab at the middle school level. While at DCP he managed large groups of students, let the computers do everything that they do well, and focused his attention on teaching. Greg began his career in education reform as a teacher, coach and administrator in the Oakland Unified School District for seven years, including building his own mini-lab in his classroom as a first-year teacher. Greg graduated from Dartmouth College in 2004 with a BA in History. Self-proclaimed tech geek, Greg is dad to two adorable daughters and lives with wife Mariah in Oakland.

Shauntel Poulson

Principal, NewSchools Venture Fund

Shauntel Poulson is a Principal at the NewSchools Venture Fund where she focuses on investment strategy, due diligence, and management assistance for the Seed Fund. The Seed Fund makes investments in early-stage education technology companies that have the potential to transform K-12 teaching and learning. Shauntel was previously a Senior Engineer at Procter and Gamble and an Education Pioneers Fellow at Wireless Generation. She received her BS in Chemical Engineering from M.I.T. and her MBA and MA in Education from Stanford University.


Diedra Barber

Founder and CEO of Filaments Consulting Group

Diedra Barber is Founder and CEO of Filaments Consulting Group offering urban and rural small and medium sized start-ups business leadership & development coaching in strategy, social media and human capital management. Diedra is also a Managing Partner and Chief Innovation Officer with Scheier+Group non-profit consulting firm specializing in streamlining decision-making.

She has worked in both non-profit and for-profit education equity enterprises discovering that the incorporation of compassion, authenticity, transparency and high expectations in the management of people allows for goals and outcomes to not only be reached, but surpassed and executed with more efficiency, innovation and a deeper, more positive impact for clients/partners and the team as a whole.

Diedra graduated from Dominican University of California with a BA in International Relations and has an MBA from Mills College in Oakland. She is a recipient of the Goldman Sachs Business Leadership Award. And is also a 2013 Bay Area Education Pioneers Fellow.

Jacob Gelfand

Manager of Small Business Services, San Francisco LGBT Community Center

Jacob Gelfand, J.D., M.B.A. is a holistic business coach, startup consultant and workshop facilitator with a passion for entrepreneurship, economic development and social justice.

As Manager of Small Business Services at the San Francisco LGBT Community Center, Jacob empowers businesses at every stage, from pre-launch to expansion. He provides one-on-one technical assistance to local entrepreneurs, manages the credit-building Lending Circles microloan program, facilitates the Center’s weekly B-Lab incubator sessions and helps clients secure Kiva Zip loans and other sources of capital.

In addition to his role at the Center, Jacob works as a consultant and executive coach for private clients under the banner of Inclusiva Strategies and serves on the Board Advisors for the travel startup Glamping Hub, an online portal for unique accommodations around the world. He also volunteers as a Senior Advisor for underserved entrepreneurs at Centro Community Partners in Oakland.

Jacob holds a B.S. in Political Communication from Emerson College, an M.B.A. from University of San Francisco School of Management and a J.D. from University of San Francisco School of Law.

Daniel Healy

Manager of Entrepreneur Readiness Program, Centro Community Partners

Daniel is the manager of Centro Community Partner's Entrepreneur Readiness Program. His primary responsibilities include managing Centro's entrepreneurship development programs and training entrepreneurs. Daniel has also been leading Centro's efforts to innovate its educational content by designing interactive learning activities that develop entrepreneurs' business competencies, analytical abilities and creative thinking skills.

Daniel has more than eight years of experience in education and economic development. Before joining Centro, he worked as Peace Corps, Business English teacher, professional trainer, business advisor and social entrepreneur. He has a BA in International Affairs from the University of Colorado and an MBA from the Peter F. Drucker School of Management.

John Krull

Information Technology Officer at Oakland Unified School District

John is currently the Information Technology Officer at Oakland Unified School District. As a cabinet member, he works closely with the Superintendent along with deputy and associate superintendents to set and implement strategies to make all Oakland students college, career, and community ready.

John was previously the Chief Technology Officer at Fremont Unified School District (FUSD), a K-12 public school district with 4500 employees and 33,000 students. Before FUSD, John was the Vice President for Technology at Envision Education, a Bay Area charter management organization and consultancy.

Previous to his career in education technology management, John worked for almost 10 years in technology management at Microsoft, Virage, and Autonomy. John began his career as an educator holding various teaching and technology leadership positions.

Johanna Paraiso

Teacher, Fremont High School

A “bona fide tech junkie”, Jo has taught in Oakland Unified for the past 10 years, supporting her Fremont High School juniors and seniors to become what she terms “Digi-Literatis.” These budding Digi-Literatis use technology to conduct research, to connect with communities beyond their classrooms and even their city, and to engage civically through blogging, and community-focused senior projects. They are learning how to conduct research using online tools and maybe most importantly the ways learning happens beyond the classroom – with peers and community members in virtual spaces. A mother of two teenagers and a 6-year-old, Jo negotiates constantly with the “rules” for responsible social media use, and she is currently experimenting on whether her kindergartner can code and create that million dollar app.

Danielle Biselli
Laura Buckner
Mikel Calderon
Evan Decker
Ciji Saso